SANS UNFORGETTABLE

Reading and forgetting is a common thing. This is because typefaces are meant to write not remembered. But what if a typeface can do both? My father gifted me a bike when I was in class 8th. Since then it has been close to my heart. But recently, when I got to know that it was being trashed it made me sad because I had beautiful memories with the bike and I didn’t wanted to let them go. So, I decided to do something about it. By combining the elements of design with the memories associated with the bike I created a typeface so personal to me that things written with it are impossible to forget for me.

Presenting ‘Sans Unforgettable’.

CREDITS
Agency: Mccann Delhi
AD: Megha Jain
Designer: Megha Jain
Idea and Conceptualisation: Megha Jain, Anurag Mishra
Instructor: Mark T Smith